From 09 to 13 March 2016, Monika attended the ITB in Berlin – the biggest European Travel Show.

Zimbabwe Stand at ITB Berlin 2016 in Europe, Travel Trade Show.

The Safari Source had the opportunity to exhibit at the Zimbabwe Stand this year. African Bush Camps, our long term partner and friend, shared its desk with us: During the trade days, from Wednesday to Friday, African Bush Camps attended the show. Saturday and Sunday, The Safari Source welcomed the consumers and anyone interested in visiting Southern Africa.

The Safari Source exhibited at the ITB Berlin 2016 at the African Bush Camps Stand, Germany, Europe.

Whilst meeting trade partners and friends from all over the world, this year was special. The Travel Trade Show celebrated 50 years of ITB Berlin.
50 years ago the show started with nine exhibitors. Today, more than 115.000 visitors from over 180 different countries are coming to the ITB. You can imagine how busy and lively the trade fair area has been!

ITB Berlin, Zimbabwe Stand, Trade Partners from Zimbabwe.

As Monika lives in Zimbabwe, there were many questions and discussions about how life in Africa is, its safety, future plans of the country and its hidden gems. Despite the visitors huge interest in Southern Africa, there was enough time for The Safari Source to catch up with friends and partners.